Content Control: Your Brand and Reprehensible Content

By now, we’ve all seen the video of Dr. David Dao being dragged off that United flight. As a marketer married to a public relations professional, I have been following this story to the point of near-obsession. Big company PR blunders never cease to amaze me (hello Samsung, Carnival Cruse Lines and Wells Fargo) because […]

The Essentials of Brand Messaging Architecture

Be honest with yourself: Do people really get what your brand is about? Not the list of products or services that you offer but what lifts you up from that sea of sameness? Visual messaging, although important, plays second fiddle to verbal communication. It’s a brand’s voice, tone and language that will sink in and […]

Leading by Example: 4 Customer-Centered Marketing Campaigns We Love

It’s time to reframe your marketing campaigns to make the customer the star. Here’s how. Tell a Story Your customers are the main character in your story. By framing the conversation around what they do, how they do it and how you helped them succeed, your business will thrive. Case Study: Through a series of campaigns […]

Content Distribution: 4 Ways to Make Your Brand Stand Out from the Crowd

Gone are the days of just putting the day’s special up one letter at a time on a marquee and waiting for customers to flock in. Instead, there are now numerous effective marquees, ranging from email marketing and direct mail to Facebook and Snapchat. Choosing which marketing product is right for your customers is imperative, […]

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