BRAND AUDIT & COMPETITIVE MARKET ANALYSIS
We provide a thorough examination and review of your brand’s current position in the market compared to its competitors’. What is your competition doing well? What are they doing poorly? How does your brand fit into the current marketplace and how can we set you apart?
We look at the gamut of marketing material you've produced with the new strategy in mind. Then determine what can be repurposed and what needs an overhaul.
SOCIAL MEDIA AUDIT
We analyze your social media platforms, audience, content mix and cadence. What is currently being pushed out on your social media channels and how are people engaging with it? What message is it sending and is it doing what you intended to do?
INTERACTIVE WEBSITE AUDIT
Our team looks at everything from design aesthetics and conversion rates to UI/UX best practices and user flow. We determine what enhancements can be made to improve the user experience and increase your engagement and interaction with your brand.
AUDIENCE PERSONA DEVELOPMENT
We create representations of your ideal customer(s) − who are they and what do they care about? We have to get this dialed in to make your brand story as successful as possible.
How your brand is understood and expressed may change dramatically depending on who you are talking to. Our team provides you with an intentional messaging platform that helps everyone stay on track to maintain brand cohesiveness.
It is more than simply design; it is a reflection of your company. You want to make sure that your visual identity speaks the same language as your mission, your culture, and the content we create for you.
BRAND STYLE GUIDE
We establish both visual and communication guidelines that your team may use for future reference to avoid brand dilution. This may include everything from brand identity guidelines to voice and style strategies.