Content Control: Your Brand and Reprehensible Content

By now, we’ve all seen the video of Dr. David Dao being dragged off that United flight. As a marketer married to a public relations professional, I have been following this story to the point of near-obsession. Big company PR blunders never cease to amaze me (hello Samsung, Carnival Cruse Lines and Wells Fargo) because […]

Here’s Why Content Marketing Pros Are Falling in Love with Magazines All Over Again

There’s a content marketing arms race that you are a part of. In an effort to niche market, we’re throwing a bigger share of our budget at the duopoly that takes nearly 65 percent of digital ad spend: Google and Facebook. Rates are going up and the space is getting as cluttered as a home […]

5 CVBs Who Are Killing it with Content Marketing

Working for a content marketing agency like Dorado Brand Studio means traveling to lots of cool places, noshing at invite-only press events and chilling at five-star resorts. Or so we wish. The truth is, much of our day is spent consuming content from behind a desk — and we wouldn’t have it any other way. […]