Long Form vs. Short Form: What Kind of Branded Video Is Best?

I hear it every day: “We want a 3 to 5 minute video that shows these 15 scenes and introduces these seven people.” “I want to highlight my entire staff.” “I was thinking 15 minutes. I’ll interview people. You know, like Oprah. Or I’ll be funny. The next James Corden.” My advice to these people: […]

The Essentials of Brand Messaging Architecture

Be honest with yourself: Do people really get what your brand is about? Not the list of products or services that you offer but what lifts you up from that sea of sameness? Visual messaging, although important, plays second fiddle to verbal communication. It’s a brand’s voice, tone and language that will sink in and […]

3 Effective Ways to Use Short Videos in Social Media Marketing

When it comes to social media marketing, video is the most effective way to stand out from the crowd. A recent study showed that 4 times as many consumers would rather watch a video about a product than read about it and that 1 in 4 consumers lose interest in a company if it doesn’t […]

Content Strategy: Creating Cohesion Across Platforms

Creating a content strategy is key, but it’s just the first step — enacting that strategy cohesively across platforms is even more important. Follow these four tips to make your content strategy cohesive: Start with Your Brand What’s the voice of your brand? What feelings does this new campaign evoke? The answers to those two questions […]

Leading by Example: 4 Customer-Centered Marketing Campaigns We Love

It’s time to reframe your marketing campaigns to make the customer the star. Here’s how. Tell a Story Your customers are the main character in your story. By framing the conversation around what they do, how they do it and how you helped them succeed, your business will thrive. Case Study: Through a series of campaigns […]