Working for a content marketing agency like Dorado Brand Studio means traveling to lots of cool places, noshing at invite-only press events and chilling at five-star resorts.
Or so we wish.
The truth is, much of our day is spent consuming content from behind a desk — and we wouldn’t have it any other way. These are five of the CVBs who make content that rivals even our favorite travel magazines.
Their stunning content experience lives up to their tagline: “Some Things Can’t Be Explained. Only Experienced.” Once you realize you just spent an hour immersed in stellar video, photography and storytelling you won’t just want to go to Wyoming. You will have to go. “For our organization, we’re not in the business of selling Wyoming,” says Dianne Shober, executive director of Travel Wyoming. “We’re in the business of sharing what’s special about Wyoming with travelers who are looking to experience our genuine places, people and adventures.”
Want to reach millennials? Create a custom magazine twice a year and send it to 40,000 of your closest young, hip friends. “Millennials are digitally saturated with advertisements and are seeking something more tangible, authentic, and meaningful,” says Lindsay Fruchtl, VP of marketing and sales at Visit Augusta.
Visit Mammoth rides the influencer marketing wave with their impressive Insiders Blog, which offers authentic stories that make potential visitors feel like locals. The blog is front and center on the homepage instead of being tucked away behind a click, giving readers easy access.
Almost every CVB bills their locale as a food destination. Experience Columbus ensures that Columbus lives up to the foodie hype. Local social media mavens deliver the drool-worthy content, which is a smart way to expand your reach.
New Mexico True
The Land of Enchantment comes alive in New Mexico True’s videos. Their media-savvy extends to their print efforts too — they produce New Mexico magazine, which is so good that people actually pay for it.