When it comes to social media marketing, video is the most effective way to stand out from the crowd. A recent study showed that 4 times as many consumers would rather watch a video about a product than read about it and that 1 in 4 consumers lose interest in a company if it doesn’t have video. Social media marketing with video can deliver some impressive ROI — did you know that 72 percent of businesses who use video say it has increased website conversion rates?

Clearly, video is important to the consumer and to your bottom line — but what are the most effective ways to use it?

1. OFFER HOW-TO GUIDES

Showing your audience how to do something immediately sets up a rapport with them and starts the conversation. These instructional videos include everything from recipes to home-improvement tips and tricks. In 2015, North Americans watched more than 100 million hours of how-to videos on YouTube.

2. SHOW YOUR SKILLS

This is a great way to bring attention to your business and highlight your process and capabilities. For many people, seeing really is believing. You want to show them what you can do but, more importantly, how it will benefit them. Make sure to include a call-to-action.

3. GO BEHIND THE SCENES

These videos give their fans (or prospective employees) a look at the people behind the company. It can allow you to show A hidden side of your company. Revealing a company’s culture is a great way to connect with your audience and possibly attract new talent.

A few extra tips and tricks: Design them to be shareable right out of the gate. Optimize for search. Feature calls-to-action. And for goodness sake, include subtitles!

Want to talk more about ways to produce videos for your business or grow your audience with videos you already have in your tool belt? Give us a shout!

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