Long Form vs. Short Form: What Kind of Branded Video Is Best?

I hear it every day: “We want a 3 to 5 minute video that shows these 15 scenes and introduces these seven people.” “I want to highlight my entire staff.” “I was thinking 15 minutes. I’ll interview people. You know, like Oprah. Or I’ll be funny. The next James Corden.” My advice to these people: […]