Content Control: Your Brand and Reprehensible Content

By now, we’ve all seen the video of Dr. David Dao being dragged off that United flight. As a marketer married to a public relations professional, I have been following this story to the point of near-obsession. Big company PR blunders never cease to amaze me (hello Samsung, Carnival Cruse Lines and Wells Fargo) because […]

Long Form vs. Short Form: What Kind of Branded Video Is Best?

I hear it every day: “We want a 3 to 5 minute video that shows these 15 scenes and introduces these seven people.” “I want to highlight my entire staff.” “I was thinking 15 minutes. I’ll interview people. You know, like Oprah. Or I’ll be funny. The next James Corden.” My advice to these people: […]

Social Media Calendar: The Why, When and Where

Social media marketing is a full-time gig these days. With posting content, engaging, and providing customer service, managing social accounts can take up all your waking hours. To the rescue of any bogged down social marketer is the social media calendar. Here are some simple tips on the why, when and where to use this handy […]