Content Strategy: Creating Cohesion Across Platforms

Creating a content strategy is key, but it’s just the first step — enacting that strategy cohesively across platforms is even more important. Follow these four tips to make your content strategy cohesive: Start with Your Brand What’s the voice of your brand? What feelings does this new campaign evoke? The answers to those two questions […]

Here’s Why Content Marketing Pros Are Falling in Love with Magazines All Over Again

There’s a content marketing arms race that you are a part of. In an effort to niche market, we’re throwing a bigger share of our budget at the duopoly that takes nearly 65 percent of digital ad spend: Google and Facebook. Rates are going up and the space is getting as cluttered as a home […]