6 Email Marketing Hacks to Know

Because a reader has (hopefully) opted-in to receive your content, they’re invested in your brand and what you have to say. Don’t blow this new budding relationship with lackluster content. Use these six hacks to make the most out of your email marketing campaigns: Subject Lines Oh the dreaded subject line. This is your first […]

The Essentials of Brand Messaging Architecture

Be honest with yourself: Do people really get what your brand is about? Not the list of products or services that you offer but what lifts you up from that sea of sameness? Visual messaging, although important, plays second fiddle to verbal communication. It’s a brand’s voice, tone and language that will sink in and […]

3 Effective Ways to Use Short Videos in Social Media Marketing

When it comes to social media marketing, video is the most effective way to stand out from the crowd. A recent study showed that 4 times as many consumers would rather watch a video about a product than read about it and that 1 in 4 consumers lose interest in a company if it doesn’t […]

Content Strategy: Creating Cohesion Across Platforms

Creating a content strategy is key, but it’s just the first step — enacting that strategy cohesively across platforms is even more important. Follow these four tips to make your content strategy cohesive: Start with Your Brand What’s the voice of your brand? What feelings does this new campaign evoke? The answers to those two questions […]

Here’s Why Content Marketing Pros Are Falling in Love with Magazines All Over Again

There’s a content marketing arms race that you are a part of. In an effort to niche market, we’re throwing a bigger share of our budget at the duopoly that takes nearly 65 percent of digital ad spend: Google and Facebook. Rates are going up and the space is getting as cluttered as a home […]

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