Leading by Example: 4 Customer-Centered Marketing Campaigns We Love

It’s time to reframe your marketing campaigns to make the customer the star. Here’s how. Tell a Story Your customers are the main character in your story. By framing the conversation around what they do, how they do it and how you helped them succeed, your business will thrive. Case Study: Through a series of campaigns […]

3 Ways to Turn One Piece of Content into a Million (or so) Social Media Posts

Creating content takes a lot of work. Each little bundle of content joy requires research, specific photos, sometimes even video. So why waste all that hard work on a single social post? Don’t! With the many different social platforms people are using at different times of days, it’s near impossible to hit your entire audience […]

5 CVBs Who Are Killing it with Content Marketing

Working for a content marketing agency like Dorado Brand Studio means traveling to lots of cool places, noshing at invite-only press events and chilling at five-star resorts. Or so we wish. The truth is, much of our day is spent consuming content from behind a desk — and we wouldn’t have it any other way. […]

Content Distribution: 4 Ways to Make Your Brand Stand Out from the Crowd

Gone are the days of just putting the day’s special up one letter at a time on a marquee and waiting for customers to flock in. Instead, there are now numerous effective marquees, ranging from email marketing and direct mail to Facebook and Snapchat. Choosing which marketing product is right for your customers is imperative, […]

Hashtag Research: 3 Social Media Tactics to Try Today

Hashtags #areapain sometimes. But taking the extra time to find hashtags that are relevant to your post can help increase exposure and engagement significantly. Try these simple-ish tactics and you’ll start connecting with the right people: Top Posts Head over to one of the hashtags you were planning on using. See the “Top Posts” section? […]