51% of Us Don’t Do This

Recently, the Content Marketing Institute, GetResponse, Holistic eMail Marketing and Smart Insights combined forces to interview over 2500 marketers about the effectiveness of email and other marketing. Not surprisingly, email came out on top for self reported ROI. Here’s the Top 5 by respondents stating the highest ROI in Travel marketing methods: Email Marketing: 20% […]

Content Control: Your Brand and Reprehensible Content

By now, we’ve all seen the video of Dr. David Dao being dragged off that United flight. As a marketer married to a public relations professional, I have been following this story to the point of near-obsession. Big company PR blunders never cease to amaze me (hello Samsung, Carnival Cruse Lines and Wells Fargo) because […]

Long Form vs. Short Form: What Kind of Branded Video Is Best?

I hear it every day: “We want a 3 to 5 minute video that shows these 15 scenes and introduces these seven people.” “I want to highlight my entire staff.” “I was thinking 15 minutes. I’ll interview people. You know, like Oprah. Or I’ll be funny. The next James Corden.” My advice to these people: […]

Social Media Calendar: The Why, When and Where

Social media marketing is a full-time gig these days. With posting content, engaging, and providing customer service, managing social accounts can take up all your waking hours. To the rescue of any bogged down social marketer is the social media calendar. Here are some simple tips on the why, when and where to use this handy […]

6 Email Marketing Hacks to Know

Because a reader has (hopefully) opted-in to receive your content, they’re invested in your brand and what you have to say. Don’t blow this new budding relationship with lackluster content. Use these six hacks to make the most out of your email marketing campaigns: Subject Lines Oh the dreaded subject line. This is your first […]

The Essentials of Brand Messaging Architecture

Be honest with yourself: Do people really get what your brand is about? Not the list of products or services that you offer but what lifts you up from that sea of sameness? Visual messaging, although important, plays second fiddle to verbal communication. It’s a brand’s voice, tone and language that will sink in and […]

3 Effective Ways to Use Short Videos in Social Media Marketing

When it comes to social media marketing, video is the most effective way to stand out from the crowd. A recent study showed that 4 times as many consumers would rather watch a video about a product than read about it and that 1 in 4 consumers lose interest in a company if it doesn’t […]